VeggieTales®: The Penniless Princess — God’s Little Girl DVD Features A Lesson In Self Worth and Trusting God – No Matter What; Launch Supported by Extensive Marketing, Promotional and Licensing Campaign

FRANKLIN, TN (May 1, 2012) — Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release a brand-new DVD title, VeggieTales®: The Penniless Princess—God’s Little Girl, on August 11 and August 14, 2012 in Christian and general market stores respectively. This title follows the release of the top-selling VeggieTales®: Sweetpea Beauty—A Girl After God’s Own Heart and VeggieTales®: Princess & the Pop Star, both of which featured lessons of specific interest to young girls.

The DVD’s story is based on the children’s book, A Little Princess, by Frances Hodgson Burnett, and helps to teach an important lesson about knowing your own true worth inspired by Philippians 4:8, as well as trusting God, no matter what happens in life, based on Romans 8:39. VeggieTales: The Penniless Princess—God’s Little Girl includes plenty of engaging and fun music fit for families, with the all-new Silly Song “Best Friends Forever” and the featured song “No Matter What,” both in sing-along versions in the DVD bonus features. Other bonus features include a special tour of London with the popular French Peas characters, a hilarious look at the history of the Teddy Bear, a discussion guide for parents and behind the scenes clips.

“Parents are longing for media with a message that helps their little ones understand their unique value and true worth,” said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment. “Our ‘penniless’ princess is the opposite of traditional royalty – she’s not wealthy and she’s not glamorous. Yet she is rich with faith, hope and love and forgiveness – qualities that help her face life with strength of character and a strong sense of worth, which is a treasure that will last a lifetime.”

VeggieTales: The Penniless Princess—God’s Little Girl’s launch is supported by a comprehensive marketing, advertising and licensing campaign. Promotional partners include Chuck E. Cheese’s® with in-store video monitor clips and VeggieTales activity booklets. Starting this summer, Big Idea Entertainment will hold MLB and MiLB stadium DVD promotions during select games. “Princess Party” live events will take place in select retailers and churches to coincide with the DVD release date.



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